theICEway rebrands as nevetal

On Wednesday, March 19th, we are excited to announce that we are officially rebranding to nevetal. This strategic change reflects our company’s evolution and commitment to driving digital transformation in the cruise & travel sector.

The rebrand comes at a pivotal moment, aligning with nevetal’s presence at Seatrade Cruise Global 2025, the world’s largest cruise industry convention. The new identity signifies an expanded vision, enhanced service offerings, and a renewed focus on innovative solutions for cruise lines and travel businesses.

Ian Richardson, CEO of nevetal, commented: "This transformation represents more than just a name change—it’s a reflection of our continued growth and ambition. nevetal embodies our dedication to cutting-edge technology, data-driven insights, and world-class service for our clients."

With a fresh brand identity, we will continue delivering best-in-class IT solutions, including our advanced data platform, keel, which simplifies cruise industry data management.

There have been many people asking what 'nevetal' means, and we're here to answer. 'Névé' refers to snow that has transformed into ice due to partial melting and refreezing of glacial snow. 'Et al.' comes from Latin and means 'and others.' To pronounce it, you'd say 'név-et-al.'

This rebrand marks the beginning of an exciting new chapter for us. We hope that you are as excited as we are.